A Unique Opportunity
The 2017 Holiday Shopping season is almost upon us, and pretty soon shoppers will be swarming malls and shopping centers, all looking for the best deals. No matter what they’ll be shopping for, can you guess what those shoppers will almost universally have in common? Their smartphones. Recent studies have shown that over 75% of consumers check their smart phone while shopping in stores1, and 90% of that time is spent inside of apps2.
While it’s true that people surf while they shop all year, the holiday shopping season is a time that the mobile industry sees a real spike in traffic and ad requests. Last year, ad requests during the Black Friday weekend jumped over 40% higher than the average day in 2016. And they did much more than just browse: 2016’s Black Friday was the first billion-dollar mobile payment shopping day, with over $3 Billion spent in the US3.
Smart businesses are already preparing to take advantage of this audience with geofenced mobile advertising campaigns. Simply choose where you think your audience will be, and UpSnap will target that area with a mobile ad for your business. Campaign packages start as low as $100/month, and one-time ad packages start at just $250.
Don’t wait! Now is the time to plan for the year’s most important shopping season!
Sources: 1. Salsify, Apr 2017; 2. eMarketer, Apr 2017; 3. Techradar, Sep 2017
