How Intentional Direct Mail Works
Step 1
A customer visits your website and is captured by a retargeting pixel placed on your website. We use available information captured by that pixel to identify a user's home address.
Step 2
Within 24 hours, a custom direct mail postcard will be headed to the customer's home, with a special offer for visiting your site.
Step 3
The customer redeems the special offer on your custom direct mail postcard.
Real Customers. Real Results.
Early in the process with the Intentional Direct Mail re-targeting program we quickly experienced several redemptions from the mailed postcards. A pixel was given to us to place on our site for tracking purposes and it was very easy to install. We look forward to seeing some new faces in Wayside, thanks to this intent-based marketing campaign.
We’ve started our IDM program recently and we’ve already gotten two calls. One call could work out to be a $10,000+ job, easy. We’re excited for this program, and to see what it will bring in the months to come. It already looks like it’s going to be gold for Indian Wells Glass.
We recently started an Intentional Direct Mail campaign. I don’t know how they do it but now that I am able to send a postcard to a lot of the people that visit my website, I get another opportunity to have that person call me. The whole process was simple. Our campaign has only been running a few days but we already booked a great move and I am looking forward to getting many more!
Our clients have seen quick and noticeable results that have moved the enrollment needle. I tested this product for our client and found when landing on the designated page, I received the mailer within three days. The mailer was of great quality and cardstock. I recommend this product to anyone looking to integrate traditional marketing mailers with digital advertising component.
Contact us for full details and pricing.